The How of Business - How to start, run, grow and exit a small business.
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The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow yo...
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R393 – Rethinking Hourly Worker Motivation
Motivating hourly employees starts with a mindset shift. To do it well, it requires rethinking how we lead, communicate, and create purpose for hourly...
586 – The Power of Play in Business with Cas Holman
Toy designer and educator Cas Holman explores how embracing play can unlock creativity, reduce stress, and help small business owners reframe failure...
585 – Crafting Your Sales Pitch
Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action.
Show Notes Pa...
584 – Essential Legal Tips with Wesley Henderson
Attorney and entrepreneur Wesley Henderson shares practical legal insights every small business owner needs to protect their business and operate with...
583 – Scaling a Software Startup with Joshua Talbert
Engineer-turned-entrepreneur Joshua Talbert shares his journey from defense contractor to tech startup founder and CEO of MySherpas.ai.
Show Not...
582 – Broken Windows Theory for Small Business
How small signs of disorder in your workplace can erode culture, safety, and customer trust, and how fixing them builds pride and small business succe...
581 – Aunt Ethel's Pot Pies with Sasha Millstein
Entrepreneur Sasha Millstein shares her journey launching Aunt Ethel's Pot Pies and scaling this frozen comfort food brand from idea to shelves.
...
R355 – 4 Reasons to Delegate
Four compelling reasons why mastering delegation is essential for every small business owner.
Show Notes Page: https://www.thehowofbusiness.com/...
580 – Unlocking Hidden Profits with Jamie Trull
How small business owners can unlock hidden profits by optimizing financial levers and making smarter money decisions.
Show Notes Page: https://...
579 – Business Poll Results
Business poll results reveal the biggest challenges small business owners face, from marketing struggles to sales fears, debt concerns, AI adoption, a...
578 – Return on Experience with Vance Morris
The loyalty, referrals, and pricing power a small business gains by consistently delivering remarkable customer experiences, even when the ROI isn't d...
577 - AI Literacy for Small Business with Susan Gonzales
How small business owners can overcome fear, embrace Artificial Intelligence literacy, and start using generative AI tools to improve efficiency and c...
576 - Beyond the Failure Statistics
How to get your small business beyond the failure statistics.
Learn from the business failure statistics, instead of being a part of the failur...
575 - Protect Your Business from Cyber Attacks with Nick Mullen
Cybersecurity expert Nick Mullen shares how you can protect your business from cyber attacks. Small businesses are often the target for today's most d...
574 – 5 Reasons Your Business Will Fail
Learn the 5 reasons your businesses will fail and how to avoid them.
Show Notes Page: https://www.thehowofbusiness.com/574-5-reasons-your-busin...
573 – Google Business Profile
Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence.
Show Notes Page: https://www...
572 – Jungle Driving School Franchise with Zach Beutler
How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees.
Show Notes Page: http...
R351 – Niche Down to Scale Up
Niche down to scale up your small business faster.
Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/
Focus on...
571 – Employee to Business Owner
Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner.
Show No...
570 – Buyer-First Sales for Business Owners
Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney.
Show Notes Page: https://www.thehowofbusiness.com/570-carole-...
569 – Big Rocks
Big Rocks - a prioritization and time management technique for small business owners.
Show Notes Page: https://www.thehowofbusiness.com/569-big-...
R245 - Two Responsibilities
The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes.
Sh...
568 – Own the Spotlight with Linda Ugelow
Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storyte...
567 - Focus Without Burnout with Skye Waterson
Focus Without Burnout: Smarter Strategies for Entrepreneurs.
Show Notes Page: https://www.thehowofbusiness.com/567-skye-waterson-focus-without-...
566 – Good Debt Bad Debt
Good Debt Bad Debt: How to Borrow Strategically in Business.
Show Notes Page: https://www.thehowofbusiness.com/566-good-debt-bad-debt/
I...
565 - From Manager to Leader with James Turk
Transitioning from manager to leader is more than a title change - it's a mindset shift. In this episode, executive coach James Turk shares insights f...
R242 - Small Business Systems
The essentials of Small Business Systems with host Henry Lopez.
Show Notes Page: https://www.thehowofbusiness.com/r242-small-business-systems/<...
564: The Courage Gap with Margie Warrell
The Courage Gap - Overcoming fear and self-doubt to take bold action in your business and life.
Show Notes Page: https://www.thehowofbusiness.c...
563: How I Use AI
How I use AI (Artificial Intelligence) in my small business.
Show Notes Page: https://www.thehowofbusiness.com/563-how-i-use-ai/
AI is no...
562: Skills for Success
What are the essential Skills for Success in small business and life?
Show Notes Page: https://www.thehowofbusiness.com/562-skills-for-success/...
561: Cyber Security
Cyber Security for small businesses, with IT services and cybersecurity experts Gary Pica.
Show Notes Page: https://www.thehowofbusiness.com/56...
560: 4 Franchise Benefits
If you are considering a franchise business, then look for the 4 Franchise Benefits.
Show Notes Page: https://www.thehowofbusiness.com/560-4-fr...
559: 5 Reasons Your Business Won't Grow
Five major challenges that prevent small businesses from scaling. Henry shares practical solutions that small business owners can implement to break t...
557: High-Performance Teams with Vicky Brown
Building and sustaining a high-performance team is critical for small business success.
High-Performance Teams with Vicky Brown, founder of Idom...
558: Outsourcing Your Back Office with Dida Clifton
Outsourcing your back-office operations with Dida Clifton, founder and CEO of The Office Squad. She shares how outsourcing key operational tasks can f...
556: Buy the Right Business with David Barnett
David shares expert insights into buying and selling small businesses, highlighting why acquiring an existing business can be faster, easier, and less...
555: From Kitchen to Shelf with LLance Kezner
Former tech executive LLance Kezner shares how he turned his passion for home cooking into Millie's Sipping Broth, a specialty food brand offering sav...
554: When to Quit
When to quit - How to Know When to Pivot or Persevere.
When to quit a project, a marketing campaign, a product line, a business model or perhaps...
553: Scaling Your Business with Randy Shaw
Randy's entrepreneurial journey, insights on scaling a small business, and the importance of making customers the hero by addressing their deeper need...
552: Veteran-Owned Wagyu Beef Business
Growing a Veteran-owned Wagyu Beef Business, KC Cattle Company, with founder Patrick Montgomery. Patrick highlights his journey from military service...